Google's Search Engine Optimization Pdf eBook
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
||| Subjects In This eBook |||
Create unique, accurate page titles.
Make use of the "description" meta tag.
Improve the structure of your URLs.
Make your site easier to navigate.
Offer quality content and services.
Write better anchor text.
Optimize your use of images.
Use heading tags appropriately.
Make effective use of robots.txt.
Be aware of rel="nofollow" for links.
Notify Google of mobile sites.
Guide mobile users accurately.
Promote your website in the right ways.
Make use of free webmaster tools.
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